The Interactive Billboard of McDonald's Pick N' Play

McDonald's Pick N' Play

To target the market of young people in Stockholm, McDonald’s created an interactive outdoor game with mobile phones called Pick N’ Play. If you were passing by with a mobile phone, you could use it a controller for a paddle game on their billboard. Players who lasted 30 seconds won a coupon for a free …

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Turkcell Twitter contest is simple yet brilliant

Turkcelltweet

In Turkey, a mobile company called Turkcell recently held a competition on Twitter. They had a giftbox with a free mobile phone. The box was covered with post-its. Players had to post the text on the post-it in order to remove it. The player to remove the last post-it won the phone. This simple idea […]

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Microsoft buys Skype... and then kills it?

Skype logo with dollar sign

Looks like Microsoft just bought Skype from it’s previous owner for €6 billion ($8 billion). I guess they are following the age-old mantra of: “If you can’t build it, buy it.” I wonder wonder what will come next. And also: if and how it will generate money. Skype may be one of the most widely […]

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Google Music launched at I/O 2011 (UPDATE)

Google Music logo

This has been announced loads of times before, but perhaps tomorrow is the day we will finally get to see Google Music. Personally, I have some doubts on putting everything in the cloud, mainly about ending up being locked-in chez Google. How about you? (19:30h) Looks like the rumors were on the mark. The official […]

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The Coca-Cola Friendship Machine: viral vending done right!

Coca-Cola Friendship Machine

To celebrate the International Day of Friendship, Coca-Cola planted special vending machines that sold 2 Coke bottles for the price of one. Only one catch: standing at over 3 meters tall, you’d need help from a buddy to reach the slot; afterwards you could share the drinks. And isn’t that what friendship is all about? :) Meanwhile, […]

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Stipple: photo tagging for publishers

Stipple logo

Who still needs a web-shop? Stipple recognizes your product in a picture and attaches the price-tag and product information. Shopping for that one celeb outfit has never been easier!

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Social Media Day in Antwerp @ June 30th!

Social Media Day Antwerp

The 2010 version was such a great success that Mashable is organising a 2nd Social Media Day in Antwerp. Who’s interested in joining me? FYI: the official hashtag for the day will be #smdaybe.

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The Future of Advertising: integrated approach

Media vehicles for marketing objectives

I must says Mark Suster makes some valid points here. Advertising is moving towards an integrated approach on multiple platforms and levels, some of which might not even exist yet.

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The ROI of Social Media?

Talking Heads IAB framework

Talking Heads proposes an alternative to ROI for measuring the efficacy of social media. It’s an interesting point of view in an ongoing search.

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Google Analytics v5: now open to everyone!

Google Analytics v5 dashboard

Google Analytics 5 arrives! Since this morning everyone has access to the new Google Analytics v5. It’s been a while in the making and there were some screenshots and webcasts around, but finally we can all get our hands on it ourselves. Personally, I’m still having a hard timing finding my way around.

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Overcoming procrastination with these 7 tips

I will do it later

You postpone high-priority actions until the very last moment, you start a project at the last minute before your deadline, you seem to cause needless delay by focussing on less important things first… Is this something you recognize? Then remember these seven tips to help tackle your procrastination. 1. Where is this behavior coming from? […]

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The Pomodoro Technique of time management for productivity

Pomodoro Technique

The Pomodoro Technique is a way of time management, created by Francesco Cirillo in the 1980s. The basic principle is quite simple. Work on 1 task for 25 minutes. Take a 5-minute break. Every 4 ‘pomodoros’ you take a longer break of 15  –  20 minutes. The Pomodoro Technique has become so well-used because it’s compatible with team […]

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